I'd love to hear what you’re making.
Things people usually ask
What do you do?
i’m a freelance brand designer, art director and ux designer based in The Nethelands. I design brand identities, brand stories, pitch decks and digital products, and I work across all of them so everything feels like one thing.
Do you design logos and brand identities?
Yes. I design logos as part of a full brand identity: the story behind it, the visual language, the voice and how it shows up on social, packaging, your website and offline. A logo on its own rarely carries a brand; the system around it does.
Can you design my pitch deck or presentation?
Yes. I design pitch decks, sales decks and keynote presentations for start-ups and small businesses. I start with the narrative, then design the slides and transitions around it, so the deck is clear, memorable and easy for your team to edit.
Do you work as a UX designer or UX consultant?
Yes. I help start-ups and scale-ups with UX strategy, design discovery, UX audits and first versions of products. I can also join your team for a few days a week as an acting designer. I’m at my best on the thinking: understanding user behavior and turning it into clear product decisions.
Do you have experience designing AI products?
Yes. I spent five years at Sinch designing conversational and agentic AI products, including AI agents and knowledge base AI. I help teams design AI features people trust, and I’ll also tell you when a product doesn’t need AI at all.
Who do you work with?
People and companies who put the human at the center: brands in sustainability and wellbeing, professionals building their personal brand or practice, start-ups and scale-ups with a simple, human product, and NGOs. If a project doesn’t feel like a fit, I’ll say so, and try to point you to someone better.
Where are you based, and do you work remotely?
I split my time between the Netherlands & north-west Germany. I work in person around the Randstad (The Hague, Rotterdam, Amsterdam) and remotely with clients across Europe, the US, and beyond, in English and Spanish.
How long does a project take?
a pitch deck usually takes one to two weeks. a brand identity takes three to six. product and ux work depends on where you are: a two-week sprint, an audit, or a few days a week over a longer period.
How do you price?
Per project, not per hour. After a first call you get a fixed price, split into thinking (strategy, story, ideas) and making (design and production), so you can see where the value is.