Growing up in Argentina, community was just there.. you didn’t really sign up for it. It was the neighbour who knew your name and your mum’s name, the family lunch that started at one and was somehow still going at six. that’s where I learned what I still care about most: how people connect, and what makes them feel part of something.

I began in brand design and marketing, where I learned that people buy the story before they buy the thing. Marketing showed me behavior at scale, in data and patterns, while UX brought me close enough to watch it happen. The habits and small hesitations most people design around became, for me, the material to design with.

Curiosity has always been there. A seasonal job in promotional mkt in Patagonia, two years in California, and now somewhere between the hills of Germany and the dutch coast. Every move made the world a little wider, and my work a little more human.

for five years I designed conversational and agentic AI while the field was still finding its shape. I loved the complexity, and I learned something I didn’t expect: the best technology makes us more human - and sometimes the best design decision is to leave it out.

After years of designing for screens and AI, I started missing the opposite: hands, tables, people in the same room. So I co-founded unreciped, a creative membership with four-week seasons, where a small group tries a new craft each week in the best studios around the city. Three seasons in, it has sold-out cohorts across 2 cities, 200+ people around the table, and brand partners joining in.

Today, all of those dots live in the same place. I work with brands, products and experiences, but it always starts the same way:with the people they’re for, and a story worth telling.